Flourish
Psychology

Flourish

“This book will help you flourish.” With this unprecedented promise, internationally esteemed psychologist Martin Seligman begins Flourish, his first book in ten years—and the first to present his dynamic new concept of what well-being really is.
Traditionally, the goal of psychology has been to relieve human suffering, but the goal of the Positive Psychology movement, which Dr. Seligman has led for fifteen years, is different—it’s about actually raising the bar for the human condition.
Flourish builds on Dr. Seligman’s game-changing work on optimism, motivation, and character to show how to get the most out of life, unveiling an electrifying new theory of what makes a good life—for individuals, for communities, and for nations.

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The Marshmallow Test
Psychology

The Marshmallow Test

Psychologist Walter Mischel, designer of the Marshmallow Test, explains what self-control is and how to master it.
In The Marshmallow Test, Mischel explains how self-control can be mastered and applied to challenges in everyday life—from weight control to quitting smoking, overcoming heartbreak, making major decisions, and planning for retirement. With profound implications for the choices we make in parenting, education, public policy and self-care, The Marshmallow Test will change the way you think about who we are and what we can be.

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The Time Paradox
Psychology

The Time Paradox

Your every significant choice — every important decision you make — is determined by a force operating deep inside your mind: your perspective on time — your internal, personal time zone.
This is the most influential force in your life, yet you are virtually unaware of it. Once you become aware of your personal time zone, you can begin to see and manage your life in exciting new ways.
In The Time Paradox, Drs. Zimbardo and Boyd draw on thirty years of pioneering research to reveal, for the first time, how your individual time perspective shapes your life and is shaped by the world around you. Further, they demonstrate that your and every other individual’s time zones interact to create national cultures, economics, and personal destinies.

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Thinking, Fast and Slow by Daniel Kahneman
Bias

Thinking, Fast and Slow

In the highly anticipated Thinking, Fast and Slow, Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical.
Kahneman exposes the extraordinary capabilities—and also the faults and biases—of fast thinking, and reveals the pervasive influence of intuitive impressions on our thoughts and behavior. The impact of loss aversion and overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the challenges of properly framing risks at work and at home, the profound effect of cognitive biases on everything from playing the stock market to planning the next vacation—each of these can be understood only by knowing how the two systems work together to shape our judgments and decisions.

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Predictably Irrational
Psychology

Predictably Irrational

‒ Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?
‒ Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
‒ Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full?
‒ And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?
‒ When it comes to making decisions in our lives, we think we’re in control. We think we’re making smart, rational choices.
‒ But are we?

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The pocket Universal Principles of Design
Design

Universal Principles of Design

Dù là website, ứng dụng, trò chơi, hay marketing, chúng đều chia sẻ cùng một số nguyên tắc chung về thiết kế bên dưới. Đây là một quyển sách bỏ túi rất tiện để tham khảo cho tất cả designer.
Với 150 nguyên tắc chung về thiết kế, đây có thể xem là một cẩm nang về thiết kế. Sách được trình bày ngắn gọn, dễ hiểu cùng với ví dụ minh hoạ rõ ràng để ứng dụng. Đây là một quyển sách bỏ túi không thể thiếu cho tất cả designer.

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