Susan Weinschenk has a Ph.D. in Psychology, and is the Chief Behavioral Scientist and CEO at The Team W, Inc, as well as an Adjunct Professor at the University of Wisconsin.

We design to elicit responses from people: either to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient.

These two books combine real science research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for games, websites, applications, and products that matches the way people think, work, and play.

Learn to increase the effectiveness, conversion rates, and usability of your own design by finding the answers to questions such as:

  • What grabs and holds attention on a page or screen?
  • What is more important, peripheral or central vision?
  • How can you predict the types of errors that people will make?
  • How do you motivate people to continue on to the next step?
  • What is optimal line length for reading? Are some fonts better than others?

You can preview my highlights from 100 Things Every Designer Needs to Know about People  and 100 More Things  in the meantime.

Mục Lục

How People See
Vision trumps all the senses, but also misleads us sometimes.

How People Read
Unlike speech, reading isn’t natural. Instead, we recycled part of our visual cortex for this enormous task.

How People Remember
Our memory is rather limited, learning its limitation will give users better experience.

How People Think
Advances in neuroscience in last decades illuminated our understanding of the most mysterious organ: our Brain.

How People Focus
Learning what captures our attention is essential in a world full of noise.

What Motivates People
Why Dopamine keeps us hooked? What are better: intrinsic or extrinsic rewards?

People are Social Animal
And how technology comes to help or break those bonds.

How People Decide
Homo Sapiens isn’t as wise or rational as we thought. But our being irrational is also predictably.

People Make Mistakes
Design mistakes as a part of the learning process, not an exception.

Read more
Stumbling on Happiness
The 10 Basic Principles of Good Parenting
The Power of Habit