Skill Sets

Being a passionate gamer  since ten, I graduated in Accounting at University of Finance and Accounting and spent 2 years at FPT Aptech in Programming. After that, I joined VNG and worked for 6 years as Product Manager before taking role of Lead Game Designer in VNG Game Studio. Therefore, I can speak different “languages” of game development: business, programming, game design and user experience.

Start-up

Co-founded my company in 2013 and produced many games since then with some financial success.

Leadership

Always strive for personal and team development by setting high standard for myself and team.

Communication

Spoke many “languages” in game development: business, programming, game design and user experience.

Coaching

“Best way to learn is to teach.” is my motto in learning. And this blog is another way for me to share my knowledge and experience.

Project Management

Produced, Launched and Operated dozen of games since 2006, from PC to Web to Mobile using Scrum.

Mobile Development

Focus in mobile development and publishing since 2012 because mobile was eating the world.

Data-Oriented

As market becomes more competitive, analytics may hold the key to success, as designers can benchmark and tweak games in real-time. It’s all about data.

Programming Background

With programming background, I can communicate comfortably with developers which help to speed up progress.

Game Design »

Switched to game design since 2010 and never looked back. What I love most is that I can apply psychological principles in game design to raise my kid.

User Experience »

It’s very easy to get lost in details and forget about your player. Always look at game design from both perspective: game designer and player.

Marketing Strategy

From offline advertising to DoubleClick (now Google Ads) and Facebook Messenger, Search Ads, I always looks for new ways to reach players and optimize CAC/CPA accross channels.

Monetization »

The most challenge in mobile games is F2P monetization: from paid to IAP, Ads to subscription and Apple Arcade. To balance ARPU and CPA is the most crucial task of game designers these days.

Contact me on LinkedIn

Experiences

Product Manager (2006-2013)

Operated many games in VNG: 🐉Nine Dragons, 3D MMORPG by Indy21; 💃Hotstep, 3D dancing games by Snailgame; 🏎Zing Speed, 3D racing game by Tencent; ⚔Thuận Thiên Kiếm, 2.5D MMORPG by Game Studio South

Lead Game Designer (2010-2013)

Game Studio South, a major Studio in VNG. Responsible of training and coaching game designers in the studio. Producer and Designer: 🏡Happy Me, a Unity 3D social web game; 🐠Fish Hunt, a casual mobile game

CEO (2013-2020)

Co-founded Gemstone Studio and acted CEO. Produced and launched more than 6 social casino games, all from scratch, with some financial success. Since our team was rather small, I also acted as Game Producer and Designer.

#OpenToWork

Hobbies

Reading »

An avid reader of many genres, especially design, psychology, fantasy/sci-fi. For 2020, I set a challenge of 52 books.

Playing

As a kid, I played countless games at video games kiosk after school until they ran out of games. My favorite genres are RPG, Simulation and Strategy. But I always kept an eye for good games, regardless of genres.

Watching

Unlike games and books, I watched movies rather indiscriminately, as long as they were good. But my favorite genres are scifi and documentary.

Cooking »

This is my latest hobby of necessity when my mom headed to her home town. But eventually, I found it enjoyable and delicious.

Favorite Games

My favorite genres are RPG, Puzzle, Simulation and Strategy.
But I always kept an eye for good games, regardless of genres.

Favorite Books

An avid reader of many genres, especially design, psychology, parenting, fantasy/sci-fi.